Statistics on the Implications of Online Reputation Management

Online reputation management is the controlling of the information that shows up when people search your name on the internet. This process involves the administration of a service or product search website results. Online reputation management ensures that the information posted on a website is correct and accurate.

The basics of online reputation management

Currently, a well-updated website is what helps in make a huge impression. Therefore, understanding how to improve, control, and monitor our reputations online is crucial and beneficial. Several comprehensive guides can help in online reputation management. However, numbers aid in bringing the necessity to focus. Before the Internet was invented, information about people, companies, or products could only be found on the Yellow Pages. Word of mouth was also paramount in building a person’s reputation.

In a report by, these days, when you meet a person, you already know them by their profiles posted online. Evidence shows that almost everyone uses online information to make critical decisions about people. Below are the statistics of the implication of online reputation management:

  • 75 percent of the human resource departments are required to search a candidate online before hiring them. Three-quarters of employers have rejected prospective employees based on their online profiles while 85 percent claim that online reputation has influenced their decision to hire.
  • About 90 percent of executive recruiters Google people before hiring them. Approximately 82 percent of these recruiters allude to the fact that positive online information about a candidate helps improve their job prospects. However, 50 percent of the employers have eliminated executive positions because of the online profiles of their holders.
  • At least 60 percent of the companies compare a candidate’s resume to their information on social media. In 2016, only 52 percent of the employers screened candidates via social media while in 2008, 22 percent scanned the social media for any red flags. Nearly 46 percent of employers were unhappy with the information they found while 43 percent of recruiters discovered that prospective employees were on drugs and were using alcohol. Evidence from social media also revealed that 29 percent of candidates had poor communication skills and 31 percent were bad mouthing their former employers.
  • 42 Percent of the entrepreneurs admit to checking the websites of their partners before doing business with them. 45 percent of the entrepreneurs were turned off by the results they found while 56 percent were impressed by their findings.


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