Nathaniel Ru’s Sweetgreen Differentiates Itself from Industry Competitors

Sweetgreen is an American fast casual dining place that serves simple, healthy, fresh, organic and reasonably priced food. The organization was co-founded in August 2007 by Nathaniel Ru, Jonathan Neman and Nicolas Jammet. These three co- CEOs have run this ideal high end salad chain that has grown exponentially to over 40 locations. The venture is successful and it is predicted that most legacy restaurant startups would want to be like Sweetgreen.

Sweetgreen has seen long queues of customers at all its brand locations. The recipe is simple and well resonated to suit customers’ needs.

The salad chain also has developed a technological application used by 30% of its customers to transact and make orders. The chain’s service technique is well designed to offer personalized consistent service to clients.

The co-founders met in Georgetown University and sought to come up with an eatery that offers healthy eating options. The trio, Nathaniel Ru, Jonathan Neman and Nicolas Jammet, has decentralized Sweetgreen’s management and hence operate without a main headquarters. They are bicoastal and focus on expanding the brand national wide. Learn more about Nathaniel Ru:

The co-CEOs have professional skills in entrepreneurship that has played a vital part in managing Sweetgreen effectively. This was essential especially at the onset of their business as it enabled them stay afloat during low business seasons.

The company sourced its initial funding from its co- founders but is currently financed by big name capitalists like Steve Case, Danny Meyer and Daniel Boulud.

Sweetgreen is a leader in fast food industry known for its efficient supply chain and business transparency. It sources its ingredients from farmers who use organic and convention methods to grow their crops. They visit farms to ensure that the farmers use the most appropriate integrated pest management systems. These frequent visits guarantees the supply chain of a wide variety of healthy products.

Nathaniel Ru and co-CEOs have initiated several philanthropic activities like sweet life festival, technology and lifestyle space that celebrate food, music and community. They blend passion and purpose and serve to bring people together.

Nathaniel Ru

Nathaniel was born in 1985 in Pasadena United Sates. He pursued BS in Finance from Georgetown University and graduated in 2007. It’s within the same year he began his entrepreneurial career with the launch of Sweetgreen.

Ru cites recruiting and building a trustworthy team that is dedicated to the brand’s goals as a pillar in their continued growth.

Sweetgreen’s brand location is well selected to purposely provide healthy food to more people. It is an accepted brand that is set to improve the well-being of its clients.

Leave a Reply