In recent years, the world of fashion and accessories has witnessed a lot of changes in the way goods are sold and distributed, thanks to advances in e-commerce. One company that is at the forefront of this revolution is JustFab, Inc. According to Wikipedia, the online fashion subscription company consists of several online subscription brands namely; Fabletics, FabKids and FL2.
The company offers a wide selection of clothing, shoes, jewelry, and handbags. Shoppers on JustFab are assisted by a team of experienced stylists whose first task is to review the client’s profile, before submitting a list of styles the client would love to buy.
The Fabletics brand was established in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson after they discovered a huge market for stylish, affordable and high quality activewear.
The brand operates internationally in markets such as the UK, Germany and France. Since its inception 3 years ago, Fabletics has seen its sales increase phenomenally.
According to the Fabletics website, the company made 1 million orders in 2015. During the same year it launched the FL2 line of men’s wear and fashion accessories, and expanded into Australia, Spain and the Netherlands. The other development was the unveiling of 6 brick and mortar stores in the US. Beyond clothing, Fabletics has done a lot to promote its “Live Your Passion” mantra.
Additional information here: JustFab Summer Shop
The FabKids brand, on the other hand, was established to give kids an opportunity to express their individuality through fashion. The lists of affordable items under the FabKids brand exude style and are made from high quality materials. Making an order through Fabkids is simple; a shopper starts by answering a simple quiz to identify the buyer’s desired style.
Next, the company stylists handpick the most desirable outfits on the buyer’s behalf. The main two methods of shopping on Fabkids are via regular and VIP membership. For the regular membership, outfits start at $42.00. VIP members on their part, get the first outfit at only $15. Members also save 50% off on retail purchases and earn Fabkids reward points.
In line with its long-term growth strategy, JustFab announced a merger with ShoeDazzle in 2013. According to Venture Beat online magazine, the merger by the two LA based fashion and accessories outfits has created one of the largest online fashion subscription companies in the world.
The umbrella company generated sales worth more than $400 million in 2014. JustFab also boasts over 33 million members around the globe.
Some of the factors that have led to this phenomenal growth include the high rate of releasing curated fashion and trendy designs by leading fashion stylists and celebrities.
ShoeDazzle is also a subscription e-commerce fashion company with attractive monthly offers.
Learn more about this great company by clicking on the following links: