Few names are as respected in the Brazilian real estate scene as JHSF is. Formed in 1972 by four partners, including brothers Fabio and Jose Robert, the organization has over the last four decades grown to become one of the most respected in the country. Unlike many in the industry, JHSF has concentrated on a combination of commercial and residential developments, luxury hotel developments, development and management of shopping malls, and most recently the development of a business airport.
JHSF started like any other conventional real estate company but has over the years slowly set itself apart through innovative moves. Initially, the company’s main focus was commercial and residential developments. However, noticing the growing mall culture in Brazil, the company later decided to expand into retail developments. Currently, it has developed and operates five shopping centers in the country. Additionally, the company later added hospitality to its portfolio by launching the Fasano group of hotels. Finally, the most recent project, an airport, shows that the company is not scared of scale and has a real desire to dominate the real estate industry in Brazil.
The unconventional thinking and strategy that has driven JHSF to its current enviable industry standing have come from one man, Jose AuriemoNeto. The Fundação Armando ÁlvaresPenteado University alumnus has been the CEO of the company since 2003. He also currently doubles up as the organization’s Executive Chairman. Having joined the company ten years before being named as its CEO, few understand the company better than Neto does. He has infused an innovative mindset at the organization that has seen it attempt daring expansions moves that others in the industry could not attempt. Venturing into the hospitality business, let alone developing an entire airport, was practically unheard of in Brazil’s real estate industry before JHSF decided to do it.
Jose AuriemoNeto will now oversee the company’s next expansion drive into a number of locations outside Brazil. The company has particularly been looking at the United States (New York and Miami) and Uruguay (Punta Del Estate). There is little doubt that Neto will effectively pull this off just as he has with his previous undertakings at JHSF. In fact, he has already overseen the raising of a considerable $461 million, through the disposal of JHSF’s unwanted assets, to fund the company’s international expansion and learn more about Jose.
Other Reference: https://pt.wikipedia.org/wiki/JHSF_Participa%C3%A7%C3%B5es