Lip balm is a product that is used by millions to smooth their chapped, dry lips. The fact is that there is something very soothing and refreshing about lip balm. For years, the champion of the lip balm industry was the Chapstick brand. However, things changed dramatically with the addition of the EOS lip balm brand. EOS is the short term for Evolution Of Smooth. Today, they’ve gained millions of Facebook fans. They are slowly, but surely revolutionizing the lip balm market with their uniquely shaped product.
The founders of EOS Lip balm are riding high today. Their little startup is the second best selling lip balm in the country. This is an amazing fact. Their sales are exploding and surpassing companies that have been producing lip balm products for much longer. Clearly, one of the main keys to their success is that the company produces a natural lip balm product. Today, people focus on health and prefer natural products that are assumed healthier and safer. Sanjiv Mehra, is the EOS co-founder. He relates that in the beginning their focus was deliberately on marketing and merchandising their products. Today, their focus is on letting the public have an inside view on their beginnings and they way that they gained ground on the larger corporations producing the same products.
A New Look
Another key to their success in the lip balm market is their ability to think outside of the box. Sanjiv Mehra relates that just about all the lip balms on the market were produced in a generic like tube. The EOS co-founder decided to jump on the opportunity to redesign the lip balm container. This simple, yet very powerful strategy worked wonders. He went to the drawing board and a very Well designed product specifically for women in a clever and pretty container. The EOS brand was born and the brand keeps growing.
Check out the EOS website: https://evolutionofsmooth.ca/