Don Ressler is an accomplished entrepreneur who has achieved tremendous success in fashion e-commerce industry. He is the co-founder and co-CEO of JustFab, a lifestyle and fashion brand, and Fabletics. Ressler, and his business partner, Adam Goldenberg, launched JustFab in March 2010. The brand operates on a membership program that offers customized fashion products. After one year in operation, the company had 2.5 million subscribers, and over $3 million in revenue monthly. Members who subscribe to JustFab’s products take a fashion test to determine their tastes and preferences. This information helps the company’s fashion stylists to develop and suggest the appropriate handbags, shoes, accessories, and apparel for their customers.
Through Don Ressler’s visionary leadership, FitnessHeaven.com, his own company, managed to generate over $1 billion in sales. To this end, he raised over $100 million in capital to support various internet companies. In 2001, the brand building specialist sold his fitness company to Intermix. Don met his business partner, Goldenberg, who is also a talented entrepreneur, at Intermix. After Intermix was sold, Don and Adam came together to develop their own e-commerce brand incubator platform, Intelligent Beauty. Through this corporation, the duo launched JustFab, Sensa, a weight loss company, and Dermstore.com, a health and beauty e-commerce company. The three sites generate a total of over $250 million annually.
At JustFab, fashion experts provide shoppers with styling tips. Using models and styling boards, these stylists demonstrate how to wear each item. The prestigious brand is headed by a fashion icon and accomplished entrepreneur, Kimora lee. Kimora serves as the president and creative director of the corporation. She has a broad experience in the fashion industry. She has been able to enhance the growth of the company in the highly competitive fashion e-commerce industry. Kimora’s transformative leadership as well as Don Ressler and his partner’s strong will to succeed has seen JustFab attract and retain many clients, thus being able to make huge profitability margins.
Through JustFab, Don Ressler and his partner have launched other ventures, including FabKids in 2013, and Fabletics, an athletic wear brand that the pair founded together with Kate Hudson. JustFab acquired ShoeDazzle and The Fab Shoes, an entity that brought with it 500,000 clients from France and Spain. Besides the expansion of their brand portfolio, JustFab has extended their services to European markets. In 2013, they went offline by opening their flagship store. Major investors such as the Matrix Partners, Technology Crossover Ventures and Passport Special Opportunity Fund have increased their funding to the company. In 2014, they funded the corporation with $85 million.
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