“Who are you?” That is the question that every entrepreneur needs to answer. Unfortunately, if she does not answer it, somebody else will, and she will probably not like the result. The world of business can be competitive. It is a world in which the strong survive, much like in nature (just without being eaten by the competitor). The best strategy to defend against the attacks is to put on some proverbial armor. The entrepreneur needs to build herself up and establish her reputation before somebody else does. Forbes offered a few helpful lines of advice to that end.
Tell Your Story
There are two critical aspects of self-promotion. The first is for the entrepreneur to tell the audience who she is. This could be done by writing a short biography on her blog or website. She should relay the aspects of her personality that make her human and relatable. If she is a mother, then other mothers will begin to feel a common bond with her. She shares in the struggles of billions of women throughout history. She knows what it is like to have a child who will not listen.
Similarly, if she shares a bit about her passions, interests, and where she started, people will begin to appreciate what she has to offer. This is particularly true if she started at the bottom. People enjoy hearing the story of the person who rose from the ashes and into true success. It provides inspiration and hope.
Perfecting The Product
The second critical question that the entrepreneur will need to answer is what she has to offer. While a product will probably not sell itself, there should still be a reason that consumers are choosing the entrepreneur’s over those offered by her competitors. She should find out what weaknesses her product has and what weaknesses the competition’s product has. When she fills those weaknesses, people will turn to her because her product does not have the same deficiency as the others. This will be part of surveying the market.
“Who are you?” and “What do you offer?” are questions that the entrepreneur should reflect upon as she tries to develop her online reputation.