Liam Don and Sam Chaudhary founded the ClassDojo in 2011. The EdTech start-up began with the aim of creating a healthy classroom community involving the teachers, parents, and students. Currently, two in every three schools in U.S. use the app in their daily learning. The app is available in 40 different languages in more than 180 countries with millions of downloads every day. 25 employees with experience working with the public & private schools, Facebook, Y Combinator, Google, Amazon, and Dropbox help in running the San Francisco- based start-up.
ClassDojo has made great contributions in creating an amazing classroom environment. Through the application, students and teacher share everyday activities with the parents through videos, photos, and announcements. Teachers also discuss issues challenging the student through the messaging feature on the app. All this allows continued assessment of the student’s performance in class, which is better than the one-semester parents’ meetings. ClassDojo allows the students to create their portfolios that they use to share any positive feedback in class and add the pictures and videos that they created.
General Catalyst led the ClassDojo’s Series B round of venture funding that ended in April 2015. They raised $21 million from the funding for the growth of the company. They intend to introduce more features and content to their app and increase the number of employees. The primary goal behind the upgrade is to help the parents hold productive conversations with their children at home and extend the learning process to their homes.
The founders guaranteed the app users of complete protection of data and confirmed that they do not intend to make the revenue out of the data. However, they gave an alternative to that which involves the inclusion of premium features on the app that the parents would be required to pay. Some of the investors that have joined the fastest growing education technology company of all time include GSV, Reach Capital, and Signal Fire.
Class Dojo has collaborated with the Stanford’s Project for Education Research That Scales (PERTS) center in the production of animated videos. The series of five animated videos feature most of the ClassDojo’s characters known to the students and focus their teachings on growth mindset. Carol Dweck, a Stanford psychology professor, states that when students understand that they have the power to change their abilities, they tend to take learning as a challenge that they embrace. Therefore, the videos aim at helping the teachers and students in understanding the growth mindset topic.