Premium Dog Food Developments

These days, customers demand a higher level of quality and healthful ingredients in their food. People everywhere are asking for a higher level of taste and innovation in the premium products they buy, but what about their pets? Apparently, pets today are asking for many of the same quality ingredients in their food that people are, and sales of premium pet food, especially dog food, are going through the roof.

According to a recent article in, sales of premium dog food are now reaching stratospheric levels, with $27.3 billion in sales expected this year. How did all of this happen?

The Natural Products Difference

One element of the major upswing in premium pet food sales is the “healthy and natural” effect. As people have demanded more healthy choices in human food in recent years, it was only a matter of time before they would start demanding the same for their dog’s food choices.

Many of the top brands, like Beneful, have created gourmet lines of dog food with ingredients like fresh chicken and salmon in their kibble and canned food mixes, in response to this trend.

Beneful offers many fresh options in its premium dog food line, even though these choices can come at a higher price. The big news is that these days owners are willing to pay extra for quality ingredients if it means their pet will be happier and healthier.

Major Innovations

Some of the new ideas and innovations in the Beneful gourmet pet food are truly attention getting. Fresh pet has a line of “Vital Raw” food for dogs that mimic the “Paleo” diet now popular with humans. The idea is to feed dogs raw meat, with no grain, so they can dine just as their canine ancestors did. Though expensive, these foods are catching on with pet loving consumers.

There’s no question that people love their dogs. What’s clear now is that they are willing to pay a premium price to keep their best friend happy and healthy, too.