It is important to not only learn from past social media mistakes a company makes, but to learn from what other individuals and other companies do as well. Status Labs is a major online reputation management company and is always looking for ways to improve an entity’s visibility online while removing the negative content as well. However, the best way to avoid negative content online, as Status Labs points out, is to avoid posting anything negative in the first place. That is exactly why learning from the mistakes of Hootsuite is so important.
Having a strong social media presence is important. From Facebook to Pinterest, Instagram to Twitter, there are so many different methods for connecting with other individuals online. It also opens up the world of negativity. Just one undesirable posting and all of a company’s followers can see exactly what the business doesn’t want to see. In an Instagram post, the Hootsuite CEO posted an image of himself holding a beverage in one hand, with the tag “cheers to my homies.” However, that opened up a world of hurt due to what the CEO had just done. He had just lade off dozens of employees for no real reason. With 65 employees gone over three different offices, many of the former employees (and even current employees who did not approve of the move) took to his account, pointing out how he must enjoy drinking after firing so many people right before the holidays.
Status Labs points out that it is far too easy to point something undesirable nowadays on social media. After all, it goes up for the world to see after just a click of a button. That is why it is important to push past a status update or picture by a few people before posting something to make sure there is no negative fallout from the posting. This kind of an issue could have been avoided at Hootsuite had the CEO taken this advice. Now, the company is still reeling as many outside companies do not want to do business with a company bleeding workers.