Online reputation management is a fast growing field. Status Labs, an online reputation management company, has been growing exponentially and increasing their services. Companies and individuals need to worry about their digital hygiene. Potential customers read online reviews and potential employers look through their future employees social media profile. Negative information can cost, which is why these firms are growing.
Status Labs offers a number of customizable services to help promote, fix, or maintain a customer’s digital reputation. Search engine optimization helps to move the more profitable, positive information to the top and the negative information off page one. Google results are like the newspaper, and sometimes it helps to bury the negative news off the front page. Social media marketing helps to promote businesses and individuals through the use of social media networks. Connections to social media sites helps to push up results.
Public relations services are offered. As a PR firm, Status Labs offers the traditional services in addition to the digital services. Crisis response services are always valuable to clients in need. No matter how proactive you are, there are still crisis situations. The firm offers more specialized services in financial communications. They handle and control communications around transactions, like mergers and acquisitions.
This fast-growing online digital reputation firm has expanded their offices to include on in Los Angeles. The demand for their services grow in Los Angeles, so the company opened a branch in the area. As a promotion for the grand opening, Status Labs is offering a free “digital facelift” to their celebrity clients. The office came as they found themselves flying out there frequently to emergency situations. Darius Fisher, CEO, feels that the demand is in response to the quality and capability of the firm’s online digital reputation services.
Darius Fisher hired another business manager to help with the West Coast expansion. Spencer Blye, a former strategist at Weber Shandwick, was brought on board to help with the growth. He has formerly worked at Unilever, Sonos, and Verizon, providing strategy for their digital service. Los Angeles is a city where reputation is important for both individual and business alike, which is why their services are in such high demand. Status Labs helps individuals take control of a crisis or manage an existing reputation. The goal is to look their absolute best when anyone searches for them.
While a good Reputation Defender and review is important for a successful business career, it is important to know how to gain a good reputation. For one thing, reputation management operates under a similar principle as marketing. Instead of marketing a product or business, the business professional is marketing himself. One of the most important aspects of marketing is exposure. If people don’t know about a business or a product, they are not going to find it or buy the product. Therefore, it is important for people to expand their own exposure in order to have the reputation they truly desire.
Fortunately, when it comes to exposure, there are tons of websites that will allow people to create pages and company profiles. Many of them are high in authority. As a result, people who use these domains will gain a lot of exposure for their business. The next step is to make sure that they are being careful about the content they are posting. They also want to be careful about what or who they are associating with. For one thing, someone could post something that shows up on another person’s profile. If it is not in line with the image that he wants to present, he is still going to be associated with that image. This is why it is important for him to manage the profiles that he creates.
The good news about these profiles is that they are likely to rank on page 1 of search results. Therefore, it is important to make sure that they are given a lot of attention and care. They are also beneficial to the marketing of the company. Also, it is a good idea to use the profile to reach out to other profiles. It is called social media for a reason. The social aspect of it should not be ignored.
Your business reputation is everything. It is basically the factor that drives everything else and as so should be guarded with all we have. However, it is not all times that we will be able to avoid attacks on our reputation. The best thing to do is be equipped to deal with the situation if there is an attack on your reputation. When dealing with negative attacks on your brand reputation, here are a few things that you need to follow;
Respond to Customers
This should actually be the first thing that you do. First, if the attack is as a result of miscommunication or misinformation, ensure that your customers understand what you really do and your processes. Try to clear the misunderstanding respectfully. If the attacker is a customer, write them a mail explaining yourself and making things clear. You do not want to lose the customer, even if it’s just one. This could have an adverse effect on your business
Never Ever Lose your Cool
When faced with an attack on your reputation, the pressure may be too much, and the first thing that might come to your mind is retaliation and getting into it with the attacker. I strongly urge you not to fall into the temptation of doing so. You want to maintain professionalism even as you handle the attack. Therefore, address your attacker with respect. And, if you cannot do that, ignore them and move on. It will not cost you a thing.
Use a Crisis Manager
Searchcleanup.com is a leading crisis manager. They will help you clean up negative articles or comments on your business. The importance of using a crisis management service such as Searchcleanup.com is to keep your company in the clear from negative comments that may affect future searches for your company online.
Whichever way you choose to address the attack, always stay civil. You want to come out of the crisis as the bigger person and not bury yourself even deeper in the mud. By following this guideline, you should be able to effectively manage reputation attacks. Find Search Cleanup on Facebook to learn more about their news and services.