For anyone who is wondering what online reputation management means, all that is needed is for one to look at the search results. This is where people get the information that they need in order to decide whether or not a person or a company is worth doing business with. Therefore, it is important to have some kind of skill or means for providing SEO. With SEO, people can get in the habit of influencing the search results for themselves or their business. If there is a search result that shows bad news, then the company could lose customers.
While the concept of SEO sounds simple enough, there are actually a lot of factors to consider in order coming up with an effective strategy. The people who have dabbled in internet marketing have known about keywords and building links. However as onlinereputationreviews.com suggests, one thing that everyone needs is a strategy. When it comes to new sites, one of the pressing issues that need to be resolved is the type of links that one is getting. People that are just starting out are going to need a lot of time in order to build their brand and get their websites ranking highly on the search engines.
One of the best methods for business owners to use for internet marketing is reaching out to people. One must be proactive in bringing his image out so that people will have an idea of what to expect with the company. Therefore, one must be very deliberate and thoughtful with how he presents himself. The most important thing to do is gain the trust of the target audience so that they will come to him for their needs. With SEO, he can establish himself as the authority and a trustworthy source of information for audiences everywhere.
Online reputation management is the controlling of the information that shows up when people search your name on the internet. This process involves the administration of a service or product search website results. Online reputation management ensures that the information posted on a website is correct and accurate.
The basics of online reputation management
Currently, a well-updated website is what helps in make a huge impression. Therefore, understanding how to improve, control, and monitor our reputations online is crucial and beneficial. Several comprehensive guides can help in online reputation management. However, numbers aid in bringing the necessity to focus. Before the Internet was invented, information about people, companies, or products could only be found on the Yellow Pages. Word of mouth was also paramount in building a person’s reputation.
In a report by onlinereputationreviews.com, these days, when you meet a person, you already know them by their profiles posted online. Evidence shows that almost everyone uses online information to make critical decisions about people. Below are the statistics of the implication of online reputation management:
- 75 percent of the human resource departments are required to search a candidate online before hiring them. Three-quarters of employers have rejected prospective employees based on their online profiles while 85 percent claim that online reputation has influenced their decision to hire.
- About 90 percent of executive recruiters Google people before hiring them. Approximately 82 percent of these recruiters allude to the fact that positive online information about a candidate helps improve their job prospects. However, 50 percent of the employers have eliminated executive positions because of the online profiles of their holders.
- At least 60 percent of the companies compare a candidate’s resume to their information on social media. In 2016, only 52 percent of the employers screened candidates via social media while in 2008, 22 percent scanned the social media for any red flags. Nearly 46 percent of employers were unhappy with the information they found while 43 percent of recruiters discovered that prospective employees were on drugs and were using alcohol. Evidence from social media also revealed that 29 percent of candidates had poor communication skills and 31 percent were bad mouthing their former employers.
- 42 Percent of the entrepreneurs admit to checking the websites of their partners before doing business with them. 45 percent of the entrepreneurs were turned off by the results they found while 56 percent were impressed by their findings.
“Who are you?” That is the question that every entrepreneur needs to answer. Unfortunately, if she does not answer it, somebody else will, and she will probably not like the result. The world of business can be competitive. It is a world in which the strong survive, much like in nature (just without being eaten by the competitor). The best strategy to defend against the attacks is to put on some proverbial armor. The entrepreneur needs to build herself up and establish her reputation before somebody else does. Forbes offered a few helpful lines of advice to that end.
Tell Your Story
There are two critical aspects of self-promotion. The first is for the entrepreneur to tell the audience who she is. This could be done by writing a short biography on her blog or website. She should relay the aspects of her personality that make her human and relatable. If she is a mother, then other mothers will begin to feel a common bond with her. She shares in the struggles of billions of women throughout history. She knows what it is like to have a child who will not listen.
Similarly, if she shares a bit about her passions, interests, and where she started, people will begin to appreciate what she has to offer. This is particularly true if she started at the bottom. People enjoy hearing the story of the person who rose from the ashes and into true success. It provides inspiration and hope.
Perfecting The Product
The second critical question that the entrepreneur will need to answer is what she has to offer. While a product will probably not sell itself, there should still be a reason that consumers are choosing the entrepreneur’s over those offered by her competitors. She should find out what weaknesses her product has and what weaknesses the competition’s product has. When she fills those weaknesses, people will turn to her because her product does not have the same deficiency as the others. This will be part of surveying the market.
“Who are you?” and “What do you offer?” are questions that the entrepreneur should reflect upon as she tries to develop her online reputation.
Online reputation management is a fast growing field. Status Labs, an online reputation management company, has been growing exponentially and increasing their services. Companies and individuals need to worry about their digital hygiene. Potential customers read online reviews and potential employers look through their future employees social media profile. Negative information can cost, which is why these firms are growing.
Status Labs offers a number of customizable services to help promote, fix, or maintain a customer’s digital reputation. Search engine optimization helps to move the more profitable, positive information to the top and the negative information off page one. Google results are like the newspaper, and sometimes it helps to bury the negative news off the front page. Social media marketing helps to promote businesses and individuals through the use of social media networks. Connections to social media sites helps to push up results.
Public relations services are offered. As a PR firm, Status Labs offers the traditional services in addition to the digital services. Crisis response services are always valuable to clients in need. No matter how proactive you are, there are still crisis situations. The firm offers more specialized services in financial communications. They handle and control communications around transactions, like mergers and acquisitions.
This fast-growing online digital reputation firm has expanded their offices to include on in Los Angeles. The demand for their services grow in Los Angeles, so the company opened a branch in the area. As a promotion for the grand opening, Status Labs is offering a free “digital facelift” to their celebrity clients. The office came as they found themselves flying out there frequently to emergency situations. Darius Fisher, CEO, feels that the demand is in response to the quality and capability of the firm’s online digital reputation services.
Darius Fisher hired another business manager to help with the West Coast expansion. Spencer Blye, a former strategist at Weber Shandwick, was brought on board to help with the growth. He has formerly worked at Unilever, Sonos, and Verizon, providing strategy for their digital service. Los Angeles is a city where reputation is important for both individual and business alike, which is why their services are in such high demand. Status Labs helps individuals take control of a crisis or manage an existing reputation. The goal is to look their absolute best when anyone searches for them.