Marketing is a dynamic field that keeps evolving. This change is necessary because changes in technology and new trends must reflect changes in marketing strategies. Marketing in this era of social media has indeed become digitized. White Shark Media is an ideal example of a 21st-century company that offers digital marketing solutions for their customers. They possess a wealth of experience in marketing tools including the latest trends such as Google Analytics integration, keyword tracking, and competition intelligence.

This company bases its operations on the values of accountability, transparency, cost-effectiveness and world class customer service. They may have been in the market of almost five years now but already having an excellent client base. They have become one of the leading digital marketing firms in the US. It is clear from this portfolio that this is a company with exceptional corporate awareness and plans.

However, it is not a smooth road to success as the management at White Shark Media elaborates. When your business is client-centred, customers will always have differing opinions about your service. Of high value is that a company analyses such reports, takes the compliments and implements measures to correct the complaints. Most of the allegations in marketing according to White Shark Media management include communication and quality of service and personnel.

Communication is a broad and complex topic. Organizations receive judged on the basis of the effectiveness of their communication patterns. In this regard, White Shark Media implements sound internal policies to ensure that clients are at the epicentre of information flow. This flow relates to all phases of a project including consultations, decision making, financing, implementation, and review. As such, once a client walks through the door with a project, they are assigned contact persons with whom the project takes shape. They facilitate constant communication and consultation between the customer and contact person. This means that communication lines are put in place and open round the clock.

The quality of service and personnel is essential in keeping clients happy. White Shark Media ensures that their staffs are well trained and equipped with relevant skills. This initiative serves to inspire confidence among customers that only experts handle their projects. Also, employees master the process of interpreting and understanding the precise needs of that client while coming up with ingenious ways of implementation. Lastly, the quality of service reflects in the value statement of White Shark Media. Their customer service enables them to identify other services clients need so that they can offer the complete package.

Shaygan, a business and technology genius

Shaygan Kheradpir has had much success in the business and technology industry. His knowledge and expertise has allowed him to be promoted into his current position, CEO of Coriant. His journey to becoming CEO has been filled with patience and taking the time to increase his familiarity with the business and technology field.

The life of Shaygan Kheradpir began in London in the year 1960. Though Shaygan was birthed in London, he grew up in Iran. Iran is where Shaygan would attend his early years of school. During his high years, Shaygan would relocate again to Switzerland. While in Switzerland he attended the high school Aigion College. Once he completed high school, Shaygan moved to the United States where he would attend college. He attended Cornell University where he received a degree in electrical engineering. He started with his bachelor’s degree and attended until he successfully received his doctorate degree.

After receiving his degree from Cornell University, he landed a job at GTE Laboratories. At GTE Shaygan used his skills to work on their network. He was responsible for routing, managing and controlling the GTE Laboratories network. His hard work and dedication allowed him to be promoted to the chief information officer position. While working as chief information officer, Shaygan gained notoriety because his work ethics allowed him to deliver new products in a timely manner.

Shaygan continue to work with GTE Laboratories even when they joined with Bell Atlantic. The joining of these two companies formed Verizon Communications. In many cases the development of a new company from two existing companies would cause many jobs to be eliminated. Instead of losing his job during the merger, Shaygan of arnnet was promoted into a new position. No more was he the chief information officer, in the year 2000 he became president over the Verizon’s e-business division.

Shaygan did not remain content in this position. He continues to work hard until he receive another promotion. His next promotion would elevate him to Verizon’s first CIO/CTO. Shaygan’s presence was surely felt at Verizon. He assisted the company in developing telecommunication services and automation operations.

Shaygan’s ability to be innovative allowed him to improve how Verizon functioned thus allowing it to be more efficient and productive. One of these innovative ideas was in regards to developing small teams. In 2001, he created small teams whose main purpose were to develop and cultivate new product designs, concepts, and ideas. In addition to small groups, Shaygan put into operation a 30-day prototype rotation. This particular cycle allowed Verizon to quickly test and revise new products that were currently in development. This speedy testing was made possible with the help of 7,000 employees that worked long days and nights. The hard work of Shaygan and his team helped to create iobi.

The experience gained through working for Verizon helped to prepare Shaygan for his current role as CEO of Coriant. He has held this current position since September 28, 2015. His expertise in the business and technology field can only foreshadow the great works that he will do while at Coriant.

Ken Griffin Can Inspire Others To Have Their Dream Career

College is the place where many people get a good start in their careers. It is a place to learn and grow, and Ken Griffin used college to its full advantage. He learned all that he could while attending Harvard College, and he put all that he learned toward making his career a success. He knew that every bit of knowledge that he could pick up there was very valuable, so he has kept it all with him through the years. He learned much while attending college, and he is forever grateful to Harvard College for all that it has taught him.

Ken Griffin on citadel is so grateful to the college that he decided to give a large donation to it to help others out in receiving the kind of career that he was able to get for himself. He feels that attending college was a great way for him to learn and grow, and he is hopeful that through his donation others will take the time to learn all that they can from the college, as well. He is hopeful that it will help them out in the path toward their career, and that they will take full advantage of all that they can learn from the college, as well.

Harvard College was a great place for Ken Griffin to get his start in his career, and now the college has done him an honor by renaming its financial aid office after him. It feels that he has done a great thing in making the large donation that he did to it, and it is happy to pay him back for doing that. Everyone who attends the college will always remember Ken Griffin and the ambition that he displayed through his work because of the renaming of the financial aid office.

If any young person is wondering how to get far in their career they should look to Ken Griffin, and then they should realize all that they have to do to be successful is to put their all into getting their degree and to work hard toward having the kind of career that they want for themselves. If they can do all of that, and if they can follow Ken Griffin’s example in every way, then they should be able to do quite well for themselves. They should be able to have the kind of career that they have always dreamed about.

Business Woman and Pittsburgh Steeler Fan, Susan McGalla

Despite some contrary opinions, women have made strong gains in the world of politics and big business over the past two decades. Twenty-one U.S. Senate seats are currently held by women. Three of the last five Secretaries of State were women. And in 2016, a woman has a good chance of being elected the 45th President of the United States.

The corporate world also has its share of feminine leaders. General Motors, Hewitt-Packard, IBM, PepsiCo, DuPont and Xerox and numerous other large companies now have women CEO’s at the helm.

For every woman whose name has made the headlines because of her success, there are hundreds of women serving in similar but smaller capacities who are just as capable as those we know by name.

Susan McGalla of Pittsburgh is one of those achievers who have risen to success in the business world without much fanfare. Where most business executives would be content in rising to the top of a single company, Susan McGalla did it twice.

Born and raised in East Liverpool, Ohio along with two brothers, McGalla was brought up in a masculine environment headed by her father, a well-known high school football coach. Susan chose to stay close to home for her higher education. After receiving a Bachelor’s degree in marketing from Mount Union College in Alliance, Ohio, McGalla headed to nearby Pittsburgh to find her first job.

The hundred-year old department store Joseph Horne Company, known for serving Pittsburgh’s upper class, hired her as a junior buyer in 1986. She quickly learned the basics of clothing retailing and rose through the marketing and managerial ranks. When she left the firm in 1994 to join the American Eagle Outfitters as a divisional merchandiser for women’s clothing, Susan was already recognized an expert in retail clothing management.

After a rapid rise through the corporate ranks to the job of President and CMO of the American Eagle brands,according to website prnewswire, McGalla left in 2009 and took her experience to the private sector as a consultant in retail and financial investments. Acknowledging her business skills, HFF, a publicly traded commercial real estate company, appointed her to a seat on their Board of Directors. In January of 2011, the Wet Seal clothing retailer went outside their company ranks and solicited Susan to join their firm as their new CEO to replace the outgoing CEO, Ed Thomas.

After 18-months at the helm of Wet Seal, McGalla felt it was time to strike out on her own and left to found P3 Executive Consulting in Pittsburgh. One of her first clients was the storied Pittsburgh Steelers of the NFL. Being the daughter of a respected and well-known football coach in the region and with an exemplary background in business, Susan was quickly tapped by the Steelers to join them in her current position of Director of Strategic Planning and Growth for the team.